To create a visual identity for the young adult campaigners of the Envision group. The identity needs to be strong, confident and accessible.
Members of Envision are passionate about being able to live independent and happy lives. The group will run campaigns for the Government on topics such as employment and public obstacles. The designs use the lozenge element in a 3D manner which links this sub-brand back to RNIB. The bold graphic elements represent empowerment and partially sighted people standing up for sight loss.