Sponsor a talking book MPU advert

Static images 
Half Page Advert featured on the Good Housekeeping site
Brief
To create MPU adverts for RNIB's talking book service. The adverts will be hosted on various websites and will need to attract new donors.

Solution 
To use direct messaging that captures the viewer's attention. The visuals use RNIB's line illustration style on top of an existing image, this creates a more playful visual which ties in with the copy. 

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